How To Uncover Hot Niche Markets For Digital Products

We live in the information age as people call it. It is growing rapidly as back even a little more than two decades ago, access to the Internet was not readily available in everyone’s home.

When you needed to do research for a project, you had to go to the library, search for different books, and then write your reports or papers.

Now, with the Internet in the majority of homes today, getting the information you need is very easy.

Most people will open their web browser, type in a topic to search for, and then it will compile a list of results. 

This is great when you need to find relevant and current information, but, can that information be trusted? With my experience, you can’t just trust anything you read. 

There needs to be proof that what you are saying will work, or has happened. But don’t worry; there are ways to do this without compromising your credibility. 

You see

One of the most commonly asked questions is how to figure out what will sell without a lot of trial & error.

The answer is a pretty simple one: sell what others have proven to be profitable!

You can easily find hot topics that would make for great digital products just by browsing online groups, scouring forums, or keeping on top of marketplaces like and

But there’s another really easy way to pinpoint super hot niche markets where information based products are flying off the digital shelves.


It should come as no surprise that Amazon is one of the best places to find hot niche digital product markets, right?  

After all, it’s synonymous with ecommerce. When it comes to finding in-demand digital products, there’s no better place to go.

You’ll want to focus on researching digital products found on the Kindle store.

Begin by entering keywords relating to your niche market. This is where you’ll begin researching and validating your digital product ideas.

Tip: Begin by entering in a broad term into Amazon’s search bar and then pay attention to Amazon’s auto-suggest feature.  

These are popular keyword phrases used by consumers. 

This will also make it easier to uncover a wider range of potential ideas than if you enter a specific keyword phrase.

Examples: “How to…”, “Learn to…”, “Make money…”, “Lose…”

By entering in just a couple of seed keywords rather than complete phrases, Amazon will suggest dozens of popular search terms based on common searches.

Once you’ve found a niche you’re interested in, or if you already know what niche you’re evaluating, then complete your search query, and look at the following components:​

  • Active demand for your digital product idea.
  • Are there a lot of existing eBooks in this niche?  

A healthy amount of competition is important as it indicates the niche is a popular one.

Reviews Matter.  

Not only can the number of reviews indicate the popularity of a topic, but you can gleam a ton of useful information by reading 2 and 3 star reviews.  

These are comments left by consumers who have found weaknesses in the books, or components they didn’t like.  

You’ll be able to come up with tons of ideas by reading this feedback, including what direction to take with your own digital product, what subject matter is most important to consumers, what is lacking in existing products, and how you can create a competitive brand that will stand out to this audience.

Here’s how to quickly uncover bestselling digital products and scorching hot niche markets:

Browse through the best selling products in various categories on Amazon. Not only will you be able to gain ideas as to different digital products you could create, but by taking a closer look at the rankings you’ll have a great idea as to what is selling and how hot the topic is.

Remember, with Amazon the lower the sale rank, the better.

For example, if you see a book with a sales rank of 30,000 and a book that is ranked at 300, that one is far more popular and likely to be a winning topic for your product.

If you want to keep tabs on different books in various niche markets, check out Ranktracker

You can enter in the ISBN of any book (or category) and track rankings as well as estimated sales for any of those books.

This is a bulletproof method of coming up with countless digital product ideas while uncovering hot niche markets. Inside Information Business Machines, I cover more in-dept how to uncover hot niche markets and digital products already selling well and all you have to do is make the products better to have a more competitive edge.

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