Launching Your Online Course

(CHEAT SHEET)

METHOD 1: Sell Coaching Expertise through Books


What is it;


  • Publish books in your narrow range of niches
  • Highlights your expertise
  • Address key questions in your niche
  • Showcases your knowledge and builds up your PERSONAL EXPERT BRAND


Step by Step Guide

  • Focus on a niche
  • Find your niche on Amazon Kindle
  • Pick a sub-niche and develop a USP
  • Focus your book on that sub-niche
  • Create link in your book that highlights your author brand
  • Find related sub-niche and write a book on that sub-niche
  • Repeat until you have covered your whole niche
  • Write more books to DRILL DOWN your expertise in your niches
  • The key is to focus an INCH WIDE but MILES DEEP

METHOD 2: Sell Video Courses


What is it


  • Record a set of videos and sell membership access
  • Step by Step Guide
  • To avoid competition: look for your niche and see how many competitors there and develop a USP
  • Invest in better copywriting
  • Use catchier preview videos
  • OVER DELIVER and UNDER PROMISE – promise more than your competitors but deliver WAY MORE
  • Use worksheets and other support materials that up-sell your books and qualify people for your SCHEDULED WEBINARS – get people to sign up to your mailing list
    – Call people to action to share your the word about your course.
  • Create a course for all your sub-niches and use the elements above


METHOD 3: Scheduled Webinars

What is it

  • These are pre-recorded video presentations
  • Viewers have to sign up for the “event”
  • No Q+A


Step by Step Guide

  • Pick the right webinar platform (should have payment / promo elements / robust appointment setting system)
  • Write your video script
  • Shoot your video
  • Do outreach / promo
  • Setup appointment setting system
  • Set up email system to remind people
  • Send out event notifications and paid updates
  • Make money off your list (affiliate ads / solo ads / your own products / your kindle books /
    your udemy courses etc)


METHOD 4: Live Webinars

What is it

  • Actual live presentation in front of camera
  • Free form with talking points
  • One time event with possible replays (if you wish)
  • Appointment is set for one time – can only be viewed when you’re talking


Step by Step Guide

  • Pick live seminar software platform (must have billing and promo component / email collection component)
  • Pick date (increase likelihood lots of people will book)
  • Practice prepared materials as well as possible stuff that might come up
  • Look alive, motivated, and eager to help
  • Remember that your BRAND is on the line
  • Call people to action regarding your books, your canned videos, and live coaching
  • Call people to action to share your stuff


METHOD 5: One to One Coaching

What is it

  • Personal coaching via skype
  • Audience of one
  • Live interaction

Step by Step Guide

  • Set up live one on one appointment system on your author site
  • Set up payment system – people must prepay
  • Review client’s background materials prior to session
  • Show up on time and coach
  • Try to get next session


If you're getting started, it's good you take baby steps.Hence you might want to start with method one which is creating ebooks.

Below are resources you can make use of. Just click on the names to access their sites;


Don't forget to leave your questions below

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